Services
Pricing Research
Making the right pricing decision depends on reliable and practical information gathered through expertly designed pricing research.
As pricing specialists, we help enhance client decision-making and ultimately, bottom-line profitability, by providing perceptive answers to our clients’ most difficult pricing questions.
As researchers, we are armed with the most up-to-date quantitative and qualitative pricing methodologies, and as such, we can tailor our design to our client’s individual pricing, industry, customer and competitive dynamics.
Some of the specific pricing issues we help clients resolve with research include:
• Measuring Price Elasticity/Sensitivity
• Establishing the Optimal New Product Price Level
• Developing a Dynamic Market Pricing Model
• Determining the Optimal Product/Service Price Level
• Optimizing Product/Service Portfolio Profitability
• Determining the Optimal Price Structure
• Identifying Profitable Price/Value Segments
• Developing the Optimal Trade Program Pricing Scheme